Focused on human interaction and experience in digital and physical spaces.

Client Relations · Experience Design · Brand & Digital Marketing · Mentorship · Account Direction · Team development

Based in Hamburg, Germany

Get in touch

What I Do

My perspective is defined by a 15-year career in Brand and Leadership, and my dedication to martial arts. This path is one of integrity and the courage to strip away what is no longer sincere.

Connections (the inner ground): I read environments. Every room carries an unspoken dynamic between people, roles and expectations. When the inner ground is unstable, no structure holds. I anchor interactions in clarity and sincerity, so trust forms naturally.

Brand Experiences (the external ground): Form matters. What people feel is shaped by rhythm, tone and presence — the foundation of every interaction. When one drifts away, the resonance has been broken: due to a digital journey that ignores the human pace, or a physical space that lacks genuine care. I walk the ground to identify these disconnects.

Mentorship (the individual): I act as a mirror for those ready to move toward their edge. True growth — whether stepping into a leadership role or seeking a more substantial, enriching life—requires the shedding of what is no longer useful. In 1:1 sessions, I hold the space for those in transition.

Excerpt Clients

Hugo Boss, Mastercard, REWE, Esteé Lauder, Beiersdorf, Sony Pictures, Nissan, Miles & More (worldshop.eu), P&G, Lufthansa

Certifications

Business coach, Dr. Bock Coaching Akademie, Berlin

Professional Scrum Master PSM I, Scrum.org

Professional Agile Leader PAL I, Scrum.org

Inner Game coaching by W. Timothy Gallwey, Copenhagen

Fashion business, various (UCL, Parsons)

What People Are Saying

Testimonials

Janine Konietze — Team Lead Social Media & Influencer Marketing at HUGO BOSS

“Tuelay gets my highest recommendation as Strategy Consultant and Executive Coach. Her unique ability to recognize, understand and explain complex business relationships has revolutionized my thinking, and most importantly, my actions. I am confident that her exceptional skills and professional experience as well as her personal qualities make her a powerful asset at any organization.”

Julie von Sperling — Head of Guest Relations at Hotel Sanders Copenhagen

“Tuelay has coached me to better understand and define my professional “tracks” while looking inside myself to address key areas within that tends to hold me back in achieving my goals and unfolding my dreams. In her very honest, trustworthy and professional sessions I realized the importance of taking action, and that even the small actions count when forming the path of achieving my dreams. I’ll keep Tuelay by my side along my future paths and I highly recommend her.”

Anke Biskupek — Account Executive at Salesforce, Ireland

“Tuelay is trusting, competent and sympathetic. She has a structured approach, is very solution-oriented, offers great approaches, challenges and encourages. I also want to emphasise her flexibility because after the first coaching my focus and my original goal changed due to external influences. She really helped me to get one big step closer to my goal. As a coach I can only warmly recommend her.”

Henrike Schäfer — Interior Designer and Owner of Finest Detail based in Hamburg

“In the coaching session I was accompanied by Tuelay to further develop first ideas for a new and complementary business concept and to turn them into a conclusive and clearly defined concept. Using the chosen coaching method, I was able to identify the most important features of the concept and define the next steps. In a relaxed and effective way of working, the coaching session gave me a lot of clarity and decisiveness. An important step in the development and market positioning of new concepts. A very effective coaching and consultation.”

Jeannine Platz — Painter and Calligrapher based in Hamburg, Germany

“Tuelay manages to grasp in the shortest possible time the hidden themes and to create clarity. Even in the middle of the process, never imagined possibilities unfold and in the end you look forward to all the challenges because you know how to reach your goal. I can recommend Tuelay Kahraman to everyone!”