Ways to work together

I work with organisations and leaders at moments of transition, friction or uncertainty.

Some situations require direct operational involvement. Others benefit from a confidential outside perspective: a space to understand what is happening, identify what is obstructing progress and decide what comes next.

My work takes two forms: operational leadership and leadership sparring.

01 — Operational leadership

For creative agencies, digital agencies and marketing departments.

I step into complex operational situations to restore clarity, stabilise relationships and create structures that allow teams to work effectively.

An engagement may begin with a difficult client relationship, rapid growth, a leadership transition or processes that no longer support the work. I assess what is happening across people, communication and delivery, then work directly with the organisation to establish a more reliable way forward.

This may be useful when

A key client relationship has become strained or is at risk.

An account requires experienced interim direction.

Growth or transition has exposed weaknesses in communication and process.

Teams are working hard, but responsibilities remain unclear.

A new client or project requires steady operational leadership.

Internal friction is beginning to affect relationships or delivery.

A period of limited internal capacity when the work still needs to be led and delivered.

The experience delivered to clients or guests no longer reflects the brand’s promise.

Scope - Account direction, client relations, account turnaround, interim leadership, new-client transitions, team development and operational structure, brand-experience alignment and operational structure.

Format - Project-based collaboration or fixed-term interim placement.

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02 — Leadership sparring

For team leads, department heads and organisational decision-makers.

Leadership often requires decisions before a situation has become fully clear. Internal roles, loyalties and pressures can make it difficult to see the complete system while standing inside it.

Leadership sparring provides a grounded, confidential space to examine operational choices, understand team friction and test decisions with an independent counterpart.

I bring close observation, direct questions and an outside perspective—without imposing a predetermined formula.

We may work through

A difficult team or stakeholder dynamic.

An organisational change that requires careful navigation.

Recurring friction whose underlying cause remains unclear.

A decision with relational as well as commercial consequences.

Questions of role, responsibility or leadership alignment.

The need to restore clarity before taking action.

Scope - Strategic sounding-board sessions, structural problem-solving, leadership alignment and decision support.

Format - Monthly advisory retainer.

Get in touch

What clients say

  • Janine Konietze — Team Lead Social Media & Influencer Marketing at HUGO BOSS

    “Tuelay gets my highest recommendation as Strategy Consultant and Executive Coach. Her unique ability to recognize, understand and explain complex business relationships has revolutionized my thinking, and most importantly, my actions. I am confident that her exceptional skills and professional experience as well as her personal qualities make her a powerful asset at any organization.”

  • Julie von Sperling — Head of Guest Relations at Hotel Sanders Copenhagen

    “Tuelay has coached me to better understand and define my professional “tracks” while looking inside myself to address key areas within that tends to hold me back in achieving my goals and unfolding my dreams. In her very honest, trustworthy and professional sessions I realized the importance of taking action, and that even the small actions count when forming the path of achieving my dreams. I’ll keep Tuelay by my side along my future paths and I highly recommend her.”

  • Anke Biskupek — Account Executive at Salesforce, Ireland

    “Tuelay is trusting, competent and sympathetic. She has a structured approach, is very solution-oriented, offers great approaches, challenges and encourages. I also want to emphasise her flexibility because after the first coaching my focus and my original goal changed due to external influences. She really helped me to get one big step closer to my goal. As a coach I can only warmly recommend her.”

  • Henrike Schäfer — Interior Designer and Owner of Finest Detail based in Hamburg

    “In the coaching session I was accompanied by Tuelay to further develop first ideas for a new and complementary business concept and to turn them into a conclusive and clearly defined concept. Using the chosen coaching method, I was able to identify the most important features of the concept and define the next steps. In a relaxed and effective way of working, the coaching session gave me a lot of clarity and decisiveness. An important step in the development and market positioning of new concepts. A very effective coaching and consultation.”

  • Jeannine Platz — Painter and Calligrapher based in Hamburg, Germany

    “Tuelay manages to grasp in the shortest possible time the hidden themes and to create clarity. Even in the middle of the process, never imagined possibilities unfold and in the end you look forward to all the challenges because you know how to reach your goal. I can recommend Tuelay Kahraman to everyone!”